Developed by 7 Road, the online game is currently hosted by numerous companies online, including Kabam, Kongregate, Armor Games, NGames, R2Games, and Proficient City Limited. The ESRB did not specify which company it contacted about the Wartune ad. The Wartune ads, which have been running on Google's AdSense network and featured on websites like Microsoft's Major Nelson promotional blog, feature the tagline "Adult Gamers Only" and the ESRB's trademarked AO logo next to a scantily clad angel, both positioned more prominently than the actual name of the game. "We have advised the game's publisher that they must discontinue their unauthorized use of our AO rating icon in its marketing," an ESRB representative told GamesIndustry International.Įven if the game had been rated AO, the ads would likely violate the ESRB's advertising guidelines, which state no ad should "glamorize or exploit" a game's rating. Online advertising for the game has been using the ESRB's AO for Adults Only rating as a selling point, even though the turn-based role-playing game has not actually been rated by the ESRB. The free-to-play online game Wartune has drawn the attention of the Entertainment Software Rating Board.
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